black friday • black as your soul, or what?!
We've always been clearly against Black Friday. What happened?
First of all, what is wrong with Black Friday?
As the biggest day of consumption, it fuels everything that's wrong with our consumer behavior today. Black Friday is an artificially constructed day to sell a lot of things cheaply (!) that people often don't even need – which benefits companies' accounts – but without consideration. It fuels fast-moving, environmentally harmful products, and inhumane working conditions and wages.
And that will be different in 2023?
No. But since the outbreak of the pandemic, the energy crisis, war, and inflation, our consumer behavior has changed dramatically. More sustainable companies, in particular, are struggling. Because products are more expensive, and everyone has to save more or less.
And now?
Like so many things, this can be viewed in a very differentiated way. We're using this day as an opportunity to offer selected products at 20-70% off. That doesn't mean the products are otherwise overpriced. But we, too, must respond to consumer behavior in order to end 2023 on a positive note.
In this way, we can also offer people who don't have much of a budget the opportunity to buy soulproducts and consume sustainably even on Black Friday.
Tips for a sustainable Black Friday:
- Make a list of what you really need (gifts for siblings, spare parts/extensions for product X, new headphones because the old ones only work on the right side...).
- Check the prices of the products beforehand – is it really a bargain?
- Choose the more environmentally friendly alternative .
- Many (sustainable) companies are following our path this year and are offering really cool promotions .
Because let's be honest: sustainable brands have been suffering for years and need support ! We watch with great concern every sustainable brand that has to give up.
Let's create a greener, fairer future together! This is only possible with your support. And that of many others. So please spread the word!
And if you don't want to miss out on our promotion because you want to buy truly soulful products on Black Friday, you can sign up for our newsletter and get exclusive access to the offers.
